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Data Privacy and Reputation: Protecting Your Business

TLDR: Data privacy regulations are evolving fast, and businesses in breach face harsh financial penalties and reputational damage. Bring RevOps, legal, sales, and marketing together every quarter...

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Can I Re-Engage Closed Lost Opportunities?

Hi Joe, I’m curious if there’s ever a time when it makes sense to reach out to closed lost opportunities. Our team just launched some new features,...

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Beyond The Hype: What to Tell Your Marketing VP about ABM

TLDR: Account-based marketing (ABM) can help your business land lucrative deals, but does your marketing leadership know how to make an ABM strategy successful? Account-based marketing (ABM)...

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Is It Worth Learning CSS and HTML?

Hi Joe, I keep finding myself in situations where I wish I were proficient in CSS and HTML. Instead of waiting for one of our developers to...

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Multi-Touch Attribution: Measure Your B2B Marketing Impact

TLDR: Marketing aims to spend on the campaigns and channels that offer the most significant ROI. Discover why multi-touch attribution is vital for making those decisions. Here’s...

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Is My Agency Charging Me Too Much for Emails?

Hey Joe, My team and I have been working with an agency to create our emails — but I’m worried we may be paying too much. Every...

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Will the EU’s Ban on Google Analytics Affect Your Company?

TLDR: To date, France, Italy, Denmark and Austria have banned Google Analytics—a trend that could continue throughout the EU. If your business depends significantly on Google Analytics...

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I Need to Build a RevOps Function—Where Do I Start?

Hi Jo, I’m hoping you can help me. My executives tasked me with building out the Revenue Operations function at our company, and I’m not quite sure...

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How to Ask Your Boss for Help

TLDR: Asking for help shows you’re prepared to solve problems and get results, but it’s not always easy. Explore some of the arguments that can strengthen your...

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How Can I Avoid Having Dirty Data?

Hi Jo, I keep hearing about the cost and risk of having dirty data in your MOPs systems, but I don’t know how to check if my...

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4 Steps to Explain Technical Debt to Your CMO/Marketing VP

TLDR: Technical debt arises from rushed responses to problems created by poor planning. Think long-term about your projects, and you won’t have to choose between speed and...

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Does It Make Sense to Build an International MOPs Team?

Hi Jo, I’ve been trying to decide whether I should take a different approach to hire for our marketing operations team. I’ve spoken to recruiter friends, and...

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How to Help Your C-Suite Choose Between Marketo and HubSpot

TLDR: Marketing automation platforms play a significant role in how businesses engage with their audiences. Marketo and HubSpot are leading the pack, but which one should you...

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How Can I Show My Leaders the Strategic Value of MOPs?

Hi Joe, I love my job in marketing ops, but I constantly feel that my time is spent on tactical tasks and putting out fires rather than...

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Guide Your CMO and CSO Towards a Successful ABM Strategy

TLDR: Accounts-based marketing (ABM) has rapidly become a staple in the marketing and sales space. But, getting it right takes a lot of time and investment. Successful...

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