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Disrupt Or Be Disrupted

TL;DR: AI’s rapid advancement poses new challenges. Essential skills for the AI economy include AI literacy, ethics, and human-AI collaboration. Organizations and individuals need to proactively develop...

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How Can I Get Sales & Marketing in Sync?

Hi Jo, My sales and marketing teams aren’t working well together. People from both teams aren’t really talking to each other or sharing information that could help...

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Explain the Value of Marketo to Your CEO (In Language They Understand)

TLDR: Marketo helps you save time, increase efficiency, and grow revenue. Communicate these outcomes and the value of your CEO’s investment in Marketo (and your team) will...

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Mastering Salesforce: A Must for MOPs Professionals

Hey Joe, My company recently invested in Salesforce and we’ve been using it for a few months. Our sales team has been receiving ongoing training for the...

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Exploring CPQ (Configure Price Quote) Solutions

TLDR: Are manual CPQ processes eating up your time? Learn how to discuss the benefits and tradeoffs of CPQ solutions with your leadership team. What is CPQ?...

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Preparing For Radical Disruption

TL;DR AI has introduced a force of such radical disruption that most of the skills of the knowledge and digital economies have quickly become historical artifacts. Which...

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My Campaign Failed. How Do I Turn This Around?

Hi Joe, My campaign fell flat, and I’m struggling to figure out why. We based this email around a great asset: a whitepaper with advice and analysis...

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How to Hire the Right MOPs Leader

TLDR: Is your company looking for a new MOPs leader? Learn the fatal flaws to avoid when designing a MOPs leadership role and the qualities to prioritize...

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I’m Starting a Job as an SDR. What Tech Should I Know About?

Hey Joe, I’m about to start a new role as a sales development rep – and if all goes well, there’s a good chance I can move...

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Why Investing in Marketing Operations Reduces Risk

TLDR: Wondering how to prevent your budget from being cut? Learn how to make a strong case to your marketing leaders, speaking the language of risk reduction....

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What Essential Skills Do I Need When Starting in Sales Ops?

Hi Joe, I’ve been considering a career in Sales Ops for a while now, and I think I’m finally ready to pursue this idea more seriously. As...

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How Misaligned MOPs and Sales Ops Stifle Business Growth

TLDR: Marketing Operations and Sales Operations work better together. People in both teams have a similar mix of skills, work towards compatible goals, and have knowledge that...

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How Can Sales Succeed With Limited Resources?

Hi Joe, I’ve just been put in charge of the Sales team at a relatively small company. So far, things have been great – but there are...

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What Your Leadership Should Know About SLAs

TLDR: Internal SLAs in RevOps define your policies and contingency plans regarding the lead lifecycle. Logical, well-understood SLAs allow you to monitor the impact of your lifecycle...

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How Can I Become a Better Communicator in My MOPs Role?

Hi Joe, I’ve been steadily improving my skills in MarTech, but I feel like other important soft skills have been lagging behind. When it comes to building...

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