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How Can I Choose the Right Marketing Technology Stack?

Hi Joe, My boss has asked me to figure out what type of tools we should add to our martech stack going forward. Our company is relatively...

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How to Ace a Career Conversation in Marketing Ops

TLDR: Organizations hiring in MOPs often report a shortage of top talent, but many capable candidates are unsure how to illustrate their value and suitability. Before you...

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Will I Offend Anyone if I Start Asking Questions?

Hi Jo, I’ve been feeling a little isolated in my marketing ops role lately. It often feels like I’m left to my own devices, and I don’t...

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How to Gain the Trust of Your Leadership Team

TLDR: MOps and RevOps directly fuel the success of their leaders, but they often feel disempowered to speak up for greater input and influence. To get on...

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How Do I Manage New Project Requests From My Boss?

Hi Joe, My boss just reached out and wants us to try out a new project that we’ve never done before. I’ve never even heard of some...

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How Do I Grow My Marketing Operations Team?

Hi Joe, I work in a growing startup, and my role has evolved to become about Marketing Operations. The problem is I’m the only MOPs person in...

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What Leadership Should Know About Data Hygiene

TLDR: Bloated, inaccurate databases cause all kinds of problems; lost revenue and productivity, heightened risks of data privacy violations, and unreliable decision-making. Data hygiene is a company-wide...

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How Do I Avoid Burnout?

Hey Jo, For the past month, I’ve been working late almost every night. I’m stretched thin across all the reporting and maintenance I have to do in...

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What Your CRO Should Know About CX

TLDR: Now that subscription business models are commonplace, customer retention is something you maintain by making proactive investments in CX. CX is all about how your business...

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How Can I Figure Out the Martech World?

Hi Joe, I want to understand more about marketing tech, but I don’t know where to start. The tools we use at my company, like Salesforce and...

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How to Explain Technical Debt to Your CMO/Marketing VP

TLDR: Technical debt arises from rushed responses to problems created by poor planning. Think long-term about your projects, and you won’t have to choose between speed and...

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How Can I Manage My Deadlines?

Hey Jo, I’m drowning in deadlines at work. The pace has been particularly fast for a while now, with multiple campaigns and events happening at the same...

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How to Develop a New Process with Your MOPs Team

TLDR: Developing a new process and incentivising your team to follow it takes two conversations. First, learn how your colleagues experience processes and why they perform tasks...

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Sales Ops and Sales Enablement, how to bring them together

Hi Joe, My Sales Ops team has been growing rapidly over the past year or so. With that growth, we’ve also added a Sales Enablement team. But...

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What Your CRO Should Know About Data Privacy Compliance

TLDR: Data privacy regulations are evolving fast, and businesses in breach face sharp financial penalties and reputational damage. Bring RevOps together with Legal, Sales, and Marketing every...

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