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Marketing and Sales Ops stories, strategies, and insights to help you reach your professional goals.

Launch Codes Live Recap: April 25th, 2024

On our 3rd episode of Launch Codes Live, Joe (CEO) and Andy (President) dissect the latest developments from Adobe, expl...

Launch Codes

Blog

Launch Codes Live Recap: April 25th, 2024

How to Integrate Your Sales Ops and MOPs Tech Stacks

The True Value of Agency Project Management

How to Explain ICPs to Sales and Marketing

How to Guide Leadership Through “Shiny New Tool” Syndrome

AI + Marketo: How to Implement 3 High Impact, No Risk Solutions

How to Accelerate Sales with GPT

How to Use GPT for Sentiment Analysis in Marketo

How to Use GPT for Persona Classification in Marketo

The Top 25 AI Tools for Marketers

How to Use the Javascript API for Marketo Forms

How to Align Sales and Marketing

How to Show Your Value in Marketing Operations

How to Use GPT-4o for Email Personalization in Marketo

How to Implement a New Marketing Automation Platform

How to Measure B2B Marketing Impact with Multi-Touch Attribution

How to Ask Your Boss for Help

How to Choose the Right Marketing Technology Stack

How to Analyze Marketo Data with ChatGPT

How to Connect the Dots Between Strategy and Technology

How to Become a Better Project Manager (2 Methodologies)

How to Hire Fractional Marketers

How to Manage Your Projects More Effectively

Launch Codes Live Recap: April 25th, 2024

How to Automate Marketo Form Documentation

How to Streamline Data Collection for Events in Marketo

How to Troubleshoot Campaign Queue Backlogs in Marketo

How to Define Marketing Success: A Guide for Marketing VPs and CMOs

Launch Codes Live Recap: February 15th, 2024

How to Automatically Update the Copyright Year in Marketo (2 Methods)

Do you believe in AI?

How to Integrate Your Sales Ops and MOPs Tech Stacks

The True Value of Agency Project Management

How To Say ‘No’ in Marketing Operations

15 Bold Predictions for 2024

How to Talk With Your Boss About Learning Martech

HubSpot Thinks You Need Some Help With AI And So Do We

[Episode 14] AI Transparency for Marketers

How to Develop a New Process With Your MOPs Team

How Can I Take My Salesforce Skills to the Next Level?

[Episode 13] We Made You a GPT

The MOPs AI Advisor Custom GPT

[Episode 12] AI Guidelines and Principles in MOPs

How To Find The Right RevOps Reporting Tools

An Open Source Template for AI Guidelines and Principles in MOPs

[Episode 11] Drama at OpenAI

MOPs and Data Science: How to Get the Green Light on Collaboration

[Episode 10] The State of Marketing Ops 2023

3 Ways To Train New MOPs Employees More Efficiently

[Episode 9] MOPs-Apalooza 2023

Brilliantly Simple CX Strategies for Customer Retention

How to Steer Sales Ops and Sales Enablement to Shared Goals

[Episode 8] Trust Issues & Privacy Concerns

How Stakeholder Maps Streamline MOPs Onboarding

[Episode 7] Marketer Optimism Rebounds

How Do I Enhance Security in MOPs?

[Episode 6] Apple Fights UTM Tracking

[Episode 5] MOPs: The Next Generation

[Episode 4] B2B Sales and Marketing Disorder

How to Bridge the Gap Between Sales and Marketing Ops

What’s My Role in the Shift to RevOps?

[Episode 3] ChatGPT ‘See, Hear, Speak’

[Episode 2] The AI Evolution Model

How Sales Leaders Can Improve Performance Management

How Do I Build a Marketing Ops Team?

[Pilot Episode] HubSpot INBOUND ’23 Recap

Why Data Hygiene in Sales Matters

How Do I Create a Webinar Campaign?

Is Lead Routing Right For Your Business?

Data Hygiene: Supercharge Your Marketo + Salesforce Databases

How Do I Show My Boss My Value?

Can Marketo & Dynamics be Excellent to Each Other – With Vertify...

How Can I Increase Data Integrity in My Organization?

Attribution – Your Value in Black and White

How Do I Evaluate New Pieces of Technology?

What Do Marketo’s Upcoming URL Changes Mean for You?

The Secrets to a Happy Consultant-Client Relationship

The MOPs Race to the AI Finish Line

How to Guide Your Hiring Team on MOPs Recruitment

How to Use GPT for Sentiment Analysis
in Marketo

How to Use GPT
for Persona Classification in Marketo

How to Implement a New Marketing Automation
Platform

How to Ask Your
Boss for Help

How to Connect
the Dots Between
Strategy and Technology

How to Automatically Update the Copyright Year in Marketo
(2 Methods)