Disrupt Or Be Disrupted
TL;DR: AI’s rapid advancement poses new challenges. Essential skills for the AI economy include AI literacy, ethics, and human-AI collaboration. Organizations and individuals need to proactively develop...
READ MORE
How Can I Get Sales & Marketing in Sync?
Hi Jo, My sales and marketing teams aren’t working well together. People from both teams aren’t really talking to each other or sharing information that could help...
READ MOREExplain the Value of Marketo to Your CEO (In Language They Understand)
TLDR: Marketo helps you save time, increase efficiency, and grow revenue. Communicate these outcomes and the value of your CEO’s investment in Marketo (and your team) will...
READ MOREMastering Salesforce: A Must for MOPs Professionals
Hey Joe, My company recently invested in Salesforce and we’ve been using it for a few months. Our sales team has been receiving ongoing training for the...
READ MOREExploring CPQ (Configure Price Quote) Solutions
TLDR: Are manual CPQ processes eating up your time? Learn how to discuss the benefits and tradeoffs of CPQ solutions with your leadership team. What is CPQ?...
READ MOREPreparing For Radical Disruption
TL;DR AI has introduced a force of such radical disruption that most of the skills of the knowledge and digital economies have quickly become historical artifacts. Which...
READ MOREMy Campaign Failed. How Do I Turn This Around?
Hi Joe, My campaign fell flat, and I’m struggling to figure out why. We based this email around a great asset: a whitepaper with advice and analysis...
READ MOREHow to Hire the Right MOPs Leader
TLDR: Is your company looking for a new MOPs leader? Learn the fatal flaws to avoid when designing a MOPs leadership role and the qualities to prioritize...
READ MOREI’m Starting a Job as an SDR. What Tech Should I Know About?
Hey Joe, I’m about to start a new role as a sales development rep – and if all goes well, there’s a good chance I can move...
READ MOREWhy Investing in Marketing Operations Reduces Risk
TLDR: Wondering how to prevent your budget from being cut? Learn how to make a strong case to your marketing leaders, speaking the language of risk reduction....
READ MOREWhat Essential Skills Do I Need When Starting in Sales Ops?
Hi Joe, I’ve been considering a career in Sales Ops for a while now, and I think I’m finally ready to pursue this idea more seriously. As...
READ MOREHow Misaligned MOPs and Sales Ops Stifle Business Growth
TLDR: Marketing Operations and Sales Operations work better together. People in both teams have a similar mix of skills, work towards compatible goals, and have knowledge that...
READ MOREHow Can Sales Succeed With Limited Resources?
Hi Joe, I’ve just been put in charge of the Sales team at a relatively small company. So far, things have been great – but there are...
READ MOREWhat Your Leadership Should Know About SLAs
TLDR: Internal SLAs in RevOps define your policies and contingency plans regarding the lead lifecycle. Logical, well-understood SLAs allow you to monitor the impact of your lifecycle...
READ MOREHow Can I Become a Better Communicator in My MOPs Role?
Hi Joe, I’ve been steadily improving my skills in MarTech, but I feel like other important soft skills have been lagging behind. When it comes to building...
READ MORE