Teams across industries are finalizing their 2025 budget proposals.

But how can they get their requests approved?

Lauren McCormack (Vice President, Revenue Pulse) and Brooke Bartos (Director of Marketing Operations & Analytics, InvoiceCloud) have the answers.

Last week, they hosted a practical session on creating compelling budget requests so your marketing team can get the resources it needs for the year ahead.

It features 5 actionable tips for justifying your budget, including a Business Case Template you can view and download here.

Watch the FULL recording above!