How Can Our Teams Create a Better Customer Journey?
Hi Joe, The sales team at my company is struggling to close, and it’s become clear that the leads they’re receiving aren’t correctly qualified. Upon taking a...
READ MOREHi Joe,
I’ve been asked to evaluate new solutions that could replace one of our tools. This is the first time I’m having input into the assessment and purchase of new software, and I’m not really sure how I should approach this.
How can I identify the most effective tool for my company? What qualities should I look for to guide the decision?
Thanks,
Evaluating Evan.
Evan, it’s good that you’re thinking critically about this. The amount of martech solutions is increasing by the day, so it’s becoming more of a challenge to cut through the noise and advocate for the best tech.
It’s almost a rite of passage for people in MOPs to get burned by a tool, whether they were oversold on its capabilities, the solution didn’t gel with their stack, or it just wasn’t the right fit for the problem or goal at hand.
I’ve participated in evaluations where solutions seemed promising—useful functionalities, relevant integrations, good price point—only to not quite deliver on its purpose. Frustrating as it is to wait out a contract, these experiences make clear how important it is to be intentional with your tool purchases; and how sometimes, this is a difficult thing to get right.
Here’s some advice to guide your evaluation:
Hi Joe, The sales team at my company is struggling to close, and it’s become clear that the leads they’re receiving aren’t correctly qualified. Upon taking a...
READ MOREHi Jo, My sales and marketing teams aren’t working well together. People from both teams aren’t really talking to each other or sharing information that could help...
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