Pass leads to Sales right when they are ready. Not too early. Not too late.

One of the best ways to achieve Marketing and Sales alignment is to come to an agreement on when a lead should be passed over to the Sales team. This can be based on both demographic and behavioral scoring information. Many Marketo clients have not unlocked all of the implicit and explicit factors that are available to them.


With Revenue Pulse, we work with you and your team to ensure you unlock all of the scoring capabilities that Marketo has to offer. We create a full lead scoring model and implement it into Marketo. This will ensure that leads are sent to Sales just at the right time. Not too early. Not too late.


Lead Scoring Worksheet

Excel Spreadsheet


This is the same worksheet that Revenue Pulse consultants use to help clients architect a lead scoring model that actually works. Use it to build yours.


When it comes to lead scoring models, one size doesn’t fit all. We’ll help you get a model that works for your organization.


Our consultants will work with your marketing & sales teams to determine a model that produces the right leads.


Get your model built right, the first time. Have it setup in your Marketo instance by our certified consultants.

“Revenue Pulse helped us architect and build a global lead scoring model that doubled our conversion rate and number of leads from MQL to SQL.”


Brendan Farnand,  Head of Global Marketing Operations & Communications, Trend Micro

We can help you with your Marketo Lead Lifecycle and Lead Scoring.