Sales Ops and Sales Enablement, how to bring them together
Hi Joe, My Sales Ops team has been growing rapidly over the past year or so. With that growth, we’ve also added a Sales Enablement team. But...READ MORE
I work in a growing startup, and my role has evolved to become about Marketing Operations. Problem is, I’m the only MOPs person in the company. As a one-person team, I’m overflowing with deadlines and requests just to get campaigns moving, and there aren’t enough hours in the day for me to execute more ambitious projects.
There’s simply more work to do in MOPs than I can handle alone. How can I get help? Where do I even start to manage everything?
All Alone Alvin.
Alvin, I empathize with your situation. Even in more mature companies where there’s a conscious effort to add a MOPs role, it’s tough to handle an incredibly busy function on your own.
I certainly felt the strain from being the lone MOPs person in my company. Work becomes a real frustrating and isolating experience without the support of a team, the resources to really do your job effectively, or even a broader understanding in your organization about your role and the challenges you’re facing.
You might feel lost and overwhelmed with it all, but there really is a light at the end of the tunnel. Having grown my one-person MOPs function into an actual team of people, I can say that it’s definitely achievable to no longer be alone.
Patience is definitely a virtue here, as it’s gonna take some time to build up the department and get the help that you need.
Even before you reach that point, there are ways to find a sense of community; Marketo user groups, dedicated MOPs channels, and product forums online are all places you can go to for help and guidance.
Longer term, you want to focus on building a compelling case to grow MOPs in your business. For your boss (and their boss) to get on board, your argument needs to have sound financial logic—if hiring someone or working with an agency helps us do more profitable, productive work, then the dollar investment makes sense.
To that end, MOPs contributes more to growth as your business nurtures it. The only way you can move from executional campaign work to advanced projects that drive productivity and revenue—attribution, lead scoring, tech stack audits—is to invest in brain power and technical expertise.
Of the many tools in your stack, you’re likely using just a handful to run campaigns—and that’s time-consuming enough as it is.
The smartest use of what time you have is to investigate all the different functionalities of your stack and find out where your data points come from.
This helps you do two things: surface good data about how your campaigns are generating leads and revenue, and identify areas of opportunity for a new hire or agency to take on particular responsibilities that can fuel the growth of your business.
For your boss, the conflict you have is between what MOPs can achieve with technical maturity, and the limited hours in the day you have to get there. You’re at a bottleneck right now in terms of what you can do, and that focus on analytics and reporting is what’ll help to advance your case for help.
You’ve got this,
Hi Jo, I recently started a career in marketing automation, and I’m feeling a bit overwhelmed. It feels like I’m expected to know so many different things...READ MORE