Sales Ops and Sales Enablement, how to bring them together
Hi Joe, My Sales Ops team has been growing rapidly over the past year or so. With that growth, we’ve also added a Sales Enablement team. But...READ MORE
I keep finding myself in situations where I wish I was proficient in CSS and HTML. Instead of waiting for one of our developers to change something in a form or a landing page, I wish I could just do it myself. As a MOPs professional, do you think it’s worth learning these basic programming skills?
When it comes to building a MOPs skillset, I’m a big proponent of learning as much as you can around the things that happen in MOPs. The reason? It’s a great way of building a comprehensive understanding of what’s happening and why at each stage of a process. This way, if something breaks you’ll be able to know why—and perhaps how to fix it, too.
Learning CSS and HTML specifically can do a lot to improve your standing as a MOPs professional and make you more efficient. Here are three ways that’s true:
In most companies, since CSS documents are used to make changes to website colours, fonts, and other design elements, it’s usually owned by the IT or website maintenance team. So if you’re ever looking to implement a fancy form in a landing page, you’d likely be dependent on this team to make those changes for you. For big companies that have a lot of competing priorities for the website, this could mean a long wait time for a simple form. With enough CSS knowledge, you can make the changes yourself without requiring the help of another team.
Most people know that an engine powers a car and that if the car’s not working, it’s probably because there’s something wrong with the engine. But having a deeper understanding of how the engine itself works and the various components within it can be useful in uncovering the actual problem. The same is true with CSS and HTML. The more you know about these programming languages, the better positioned you are to take a look under the hood and find the issue that needs to be solved.
The added bonus is that sense of satisfaction or fulfillment you get when you make an adjustment and it actually works the way you want it to.
Having CSS knowledge—or even a certification—will be a big differentiator when you’re looking for your next role. MOPs recruiters understand the value of this skill set and they’ll be interested in bringing someone in that can reduce the time spent bringing something to life on the company website.
These three benefits are just some of the ways that increasing your technical understanding can help you advance in your career. The best part? You can get started right now. There’s a wealth of materials out there for you to take advantage of and guide your own learning. For example, W3schools has free online tutorials with great examples and practical exercises to help you consolidate your knowledge. Other resources include Codeacademy, Udemy, and web.dev. You can leverage as much or as little as these options as you want to learn in the way that makes the most sense to you.
You’ve got this,
Hi Jo, I recently started a career in marketing automation, and I’m feeling a bit overwhelmed. It feels like I’m expected to know so many different things...READ MORE