Do I Have a Future in Marketing Ops?
Hi Jo, I’m new to Marketing Operations, and it feels like a wide-open field. On a given day, I’m planning and budgeting for email campaigns, learning how...
READ MOREHey Jo,
I’ve been asked to manage a webinar campaign at work. It’s my first time taking charge of webinars, and I’m unsure of all the processes to account for and the information I need to gather.
Where do I start with webinars? What do I need to do to make this succeed?
Thanks,
Webinar Willa.
Willa, thanks for writing in. Putting a webinar campaign together for the first time isn’t always easy, but it’ll be a rewarding experience and a good step forward in your role.
From my time working on webinars over the years, I’ve found there to be a pretty low general awareness from other stakeholders towards the demands of webinar campaigns and preparation required. Before you can start to build a registration page, the concept of your webinar needs to be compelling and the strategy solid.
So, before focusing on anything technical, take some time to clarify the fundamentals; your manager and team are there to help. Here are some of the key points to establish:
Hi Jo, I’m new to Marketing Operations, and it feels like a wide-open field. On a given day, I’m planning and budgeting for email campaigns, learning how...
READ MOREHi Joe, The sales team at my company is struggling to close, and it’s become clear that the leads they’re receiving aren’t correctly qualified. Upon taking a...
READ MORE