Do I Have a Future in Marketing Ops?
Hi Jo, I’m new to Marketing Operations, and it feels like a wide-open field. On a given day, I’m planning and budgeting for email campaigns, learning how...
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Hi Jo,
After several years in a single-person MOPs team, my company is now willing to invest in growing MOPs. Encouraging as it is to have initial support from leadership, this will be my first time in charge of building out a team.
How can I hire, structure, and lead a MOPs team effectively? What should I account for in my plan?
Thanks,
Leading Leah.
Congrats on getting buy-in, Leah. By giving the green light to growth, your company is showing they take the success of MOPs seriously. Creating a team from the ground up is no mean feat, but as a new and rapidly evolving function, building and leading a team in the MOPs space comes with a few unique challenges to plan around.
Here’s a rundown of the key considerations your strategy should address:
Hi Jo, I’m new to Marketing Operations, and it feels like a wide-open field. On a given day, I’m planning and budgeting for email campaigns, learning how...
READ MOREHi Joe, The sales team at my company is struggling to close, and it’s become clear that the leads they’re receiving aren’t correctly qualified. Upon taking a...
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