Sales Ops and Sales Enablement, how to bring them together
Hi Joe, My Sales Ops team has been growing rapidly over the past year or so. With that growth, we’ve also added a Sales Enablement team. But...READ MORE
After several years in a single-person MOPs team, my company is now willing to invest in growing MOPs. Encouraging as it is to have initial support from leadership, this will be my first time in charge of building out a team.
How can I hire, structure, and lead a MOPs team effectively? What should I account for in my plan?
Congrats on getting buy-in, Leah. By giving the green light to growth, your company is showing they take the success of MOPs seriously. Creating a team from the ground up is no mean feat, but as a new and rapidly evolving function, building and leading a team in the MOPs space comes with a few unique challenges to plan around.
Here’s a rundown of the key considerations your strategy should address:
Hi Jo, I recently started a career in marketing automation, and I’m feeling a bit overwhelmed. It feels like I’m expected to know so many different things...READ MORE