Are you the go-to person for all things MOPs? Let’s take back that control! In this week’s Jo Pulse, we share how you can say no!
Learn more about multi-touch attribution, how it can drive your Marketing team forward and how to prepare for that tough talk with leadership.
In this Tough Talks Made Easy, our Head of Martech Consulting guides you on how to establish an organizational approach to attribution and provides key talking points for successful chats with your c-suite.
I’ll be honest, attribution is a nerdy, favorite topic for me (it’s tied with Marketo as my happy place), but it’s not really what I’m
In preparation for my upcoming Adobe Summit session, I’ve been doing a lot of thinking about how we learn. The session is called Dumpster Fire