Matt Shaver

Marketing Specialist

Based in Ottawa, Ontario, Canada

About

Matt is an experienced and skilled Marketing professional who brings over 10 years progressive marketing and 5 years marketing automation experience. Matt has worked as the lead Marketo and Marketing automation specialist for organizations ranging from large multinational organizations, Canadian Federal Crown Corporations and large not-for-profit organizations. This vast industry experience has allowed him to understand different organizational needs and functions depending on their corporate mandate and marketing functions. Matt’s specialties include – email program creation and deployment; landing page build and execution; nurture program creation and deployment; Marketo Account Based Marketing; Marketo Web Personalization (RTP). One of Matt’s proudest achievement’s was the successful implementation of Marketo Web Personalization (RTP) with a large multinational corporation and utilization of it to gain consent for the upcoming GDPR. From an educational background, Matt brings a Bachelors Degree from the University of Guelph; a Masters’ Degree in Marketing and Corporate Strategy from The University College Dublin Michael Smurfit Graduate School of Business and a Masters’ Certificate in Project Management from the York University Schulich School of Business.

Career Highlights

Being part of a non-profit organization. The work was challenging as well as rewarding.

Biggest Learning Moment

Getting a Masters’ Degree in Marketing and Corporate Strategy from The University College Dublin Michael Smurfit Graduate School of Business and a Masters’ Certificate in Project Management from the York University Schulich School of Business.

Passions Outside of Work

When she’s not working, Matt likes to go golfing, bowling, fishing, and spending time with the family.