Matt is an experienced and skilled Marketing professional who brings over 10 years progressive marketing and 5 years marketing automation experience. Matt has worked as the lead Marketo and Marketing automation specialist for organizations ranging from large multinational organizations, Canadian Federal Crown Corporations and large not-for-profit organizations. This vast industry experience has allowed him to understand different organizational needs and functions depending on their corporate mandate and marketing functions. Matt’s specialties include – email program creation and deployment; landing page build and execution; nurture program creation and deployment; Marketo Account Based Marketing; Marketo Web Personalization (RTP). One of Matt’s proudest achievement’s was the successful implementation of Marketo Web Personalization (RTP) with a large multinational corporation and utilization of it to gain consent for the upcoming GDPR. From an educational background, Matt brings a Bachelors Degree from the University of Guelph; a Masters’ Degree in Marketing and Corporate Strategy from The University College Dublin Michael Smurfit Graduate School of Business and a Masters’ Certificate in Project Management from the York University Schulich School of Business.