Design and build a sound lead lifecycle to enable reporting and nurturing at different stages of the buying cycle.

One of the most powerful components of Marketo is the ability to track and nurture your prospects based on where they are in the buying cycle. Despite this, many Marketo clients do not have a functioning lead lifecycle model active in their Marketo environment. This is by far one of the most complex programs to build in Marketo, and many organizations run into this challenge.


At Revenue Pulse, we work with our clients to get everyone in their Sales and Marketing organization on the same page in terms of establishing their lead lifecycle. We will work with you and your team to define each stage, the transitions, the service-level agreements (SLAs) and then build a sound lead lifecycle in Marketo.


At the end of the project, you get a fully functioning lead lifecycle, and a lead lifecycle playbook that you can distribute to your Sales and Marketing team so that everyone is aligned and speaking the same language.


Sales/Marketing Lifecycle Playbook

Template for Alignment


This is one of the most important documents for any Marketo implementation.


This template outlines the lead management process and helps keep everyone aligned.


The most critical piece of a lead lifecycle is that is provides accurate data on how your leads flow through your system, so that reps are being effective and reporting is on-point.


Your lifecycle should not only make your sales team more effective, but your marketing team smarter. Get critical insights on where there is issues with your leads, and make adjustments on-the-fly.


Like a fine tailored suit, your lead lifecycle should be made from the ground-up to fit your unique business requirements.

“Revenue Pulse played a mission-critical role in the successful launch our lead lifecycle. The results are impressive: we’re accurately identifying leads ready for Sales follow-up, and Sales can focus on the most qualified leads to substantially improve our win rate.”


Jonathan Taylor, Digital Marketing Manager, Klipfolio

We can help you architect and build a world-class Marketo Lead Lifecycle.