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FEATURED
RESOURCE

Marketo 2.0 Reporting

LIVESTREAM/ VIDEO

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Anish Jariwala

Anish Jariwala

Digital Marketing Strategy & Insights,
informatica
Brendan Farnand

Brendan Farnand

Director, Marketing Operations,
TREND MICRO
Pierce Ujjainwalla

Pierce Ujjainwalla

Founder, Principal Consultant,
Revenue Pulse

ADDITIONAL RESOURCES FROM REVENUE PULSE/

resource center

FORMAT | VIDEO

RUNTIME | XX MINUTES

Creating Gorgeous Dashboards Your Executives Will Love/

Create beautiful dashboards your executives will love by extracting the information you already have in Marketo using the dashboarding tool Leftronic.In this video, discover how to create your very own Marketo dashboard in Leftronic from start to finish. Learn to build the following dashboards:

  • Company Performance
  • Lead Lifecycle
  • Social Media (Twitter + Facebook)
  • Email Marketing Metrics
  • Upcoming Events
  • Roadshow Performance

After watching this step-by-step tutorial you’ll have created a dashboard that will enable your organization to make smarter, data-driven decisions and show to everyone how Marketing is marketing a contribution to your company’s bottom-line.

Resource Center

FORMAT | EXCEL

SIZE | X.XMB

Lead Scoring Worksheet/

This lead scoring worksheet is a valuable collaboration tool to use with your sales and marketing teams to determine score values for behavioral and demographic attributes. It contains all the main behavioral and demographic attributes that Marketo can score on.

This excel spreadsheet will get you and your teams aligned from the beginning to ensure you put the right scoring model in place. Use this model to:

  • Determine which demographic and behavioral values you want to use
  • The point value for each attribute
  • Which behavioral triggers you want to be interesting moments

After completing this worksheet, you will have everything you need to build out a comprehensive scoring model in Marketo.

Resource Center

FORMAT | AUDIO & SLIDES

LENGTH | XX SLIDES

Taking Marketo PURLs/Dynamic Content to the Next Level/

It’s time to offer your prospects a truly dynamic and personalized web experience leveraging the data you already have in Marketo. Join this session to find out how you can integrate Marketo with third party content management systems to offer the right content, at the right time.

Using this approach, learn how to you can triple your response rates and drive your pipeline like a boss.