How Can I Avoid Having Dirty Data?
Hi Joe, I keep hearing about the cost and risk of having dirty data in your MOPs systems, but I’m not quite sure how to check if...
READ MOREHey Joe,
My team and I have been working with an agency to create our emails — but I’m worried that we may be paying too much. Every time we send a request, it takes weeks to deliver, and that makes it challenging to get to market as quickly as we need to.
How much should agencies charge for an email? And how long should it take to create them?
Thanks,
Cost-conscious Caroline
Hi Caroline,
Thanks so much for bringing up this question. Email is such an important marketing tool for both B2C and B2B businesses, and it’s tough to feel that your partners aren’t doing the most they can to make your campaigns both efficient and effective. Trust me, you’re not alone.
The truth is, it depends. I know this may sound like a wishy-washy answer, but bear with me. When it comes to how an agency scopes out an email project it depends on the size of the campaign you’re giving them, how many other clients they’re dealing with, and how long they’ve been in the space. These are all things that can dictate the price tag on an email campaign — as well as how much time it takes the agency to deliver the end product.
You likely first engaged your agency because you didn’t have the right resources and skills to create emails in-house. And that’s totally fine; it’s the same with many marketing teams. That said, you do still have options when it comes to holding your agency accountable or finding ways to reduce how much of your budget goes to email. Here are four of them.
Hi Joe, I keep hearing about the cost and risk of having dirty data in your MOPs systems, but I’m not quite sure how to check if...
READ MOREHi Joe, My boss just reached out and wants us to try out a new project that we’ve never done before. I’ve never even heard of some...
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