NVIDIA looked to Revenue Pulse to help them optimize their Marketo to Salesforce integration.
NVIDIA had a feeling that they were not using Marketo and Salesforce properly, but they didn’t know what they didn’t know. Prior to approaching Revenue Pulse, NVIDIA had a lot of unanswered questions.
They had the right vision for where they wanted to go with Marketo, along with some really experienced people on the team, but they were lacking the experience to optimize both Salesforce and Marketo.
“The Revenue Pulse team helped give our team the confidence that it could be done, and answered a lot of the questions our team had caused us to spin our wheels. They took the time to make sure everyone was on-board with our plan, and helped us through every step of the way.” said Timo Alison, Senior Director of Digital Marketing at NVIDIA.
“Connecting Marketo and Salesforce in a more sophisticated way was absolutely critical for campaign measurement and getting to the point where we could attribute revenue to marketing spend”, noted Timo.
NVIDIA Corporation is an American technology company based in Santa Clara, California. Nvidia designs graphics processing units (GPUs) for the gaming market, as well as system on a chip units (SOCs) for the mobile computing and automotive market.
Industry Semiconductors, Video Games, Consumer Electronics
Annual Revenue $5.01B
“The biggest challenge when integrating Marketo and Salesforce is that Salesforce almost always comes first. This means a lot of processes, both business and technical, have been setup, and may not have been setup correctly. The only way to achieve success in these scenarios is to get everyone aligned on the strategy, both the Marketo and Salesforce teams, and work toward a common goal. NVIDIA was open to changing some processes that were deeply engrained in their systems, even though it took a bit longer to do so. At the end of the day, they now have two systems that are just singing together, and the reports that they’ve always wanted.”
Pierce Ujjainwalla, Founder, Revenue Pulse