We characterize the challenges of working in MOPs so you can speak to leadership confidently about the demands of your role and the value you bring.
Tough Talks Made Easy | Beyond the Hype: what to tell your Marketing VP about ABM
In this TTME, you’ll learn how to explain how ABM really works, the circumstances in which it succeeds, and the prep it takes to pull it off.
Tough Talks Made Easy | How to explain your tech stack overhaul to your boss
Discover how you can easily explain and maintain your boss’s expectations when revamping your tech stack.
Tough Talks Made Easy: Strategy and tech: what your CMO should know
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Tough Talks Made Easy: How to talk with your CMO about tool adoption
We touch on strategic intent, implementation, purpose, and impact when it comes to adopting a new tool and how to explain it all to your CMO.
Tough Talks Made Easy | Multi-touch attribution: help your Marketing leadership spend on impact
Learn more about multi-touch attribution, how it can drive your Marketing team forward and how to prepare for that tough talk with leadership.
Tough Talks Made Easy: 11 Tips on How to Turn Webinar Nightmares into Dreams
11 Tips on How to Turn Webinar Nightmares into Dreams
Tough Talks Made Easy: How To Ask Your Boss For Help
In this Tough Talks Made Easy, we look at how to ask your boss for help. There are many ways to make the pitch. We outline some of the strongest arguments you can make.
Tough Talks Made Easy: Attribution – Your Value, in Black and White
In this Tough Talks Made Easy, our Head of Martech Consulting guides you on how to establish an organizational approach to attribution and provides key talking points for successful chats with your c-suite.
Tough Talks Made Easy – How to Explain RevOps to Your Boss
In this Tough Talks Made Easy, our CEO guides you through what you need to know about RevOps, why it’s important in B2B, and how to explain it to your boss.