We characterize the challenges of working in MOPs so you can speak to leadership confidently about the demands of your role and the value you bring.
In this TTME, you’ll learn how to explain how ABM really works, the circumstances in which it succeeds, and the prep it takes to pull it off.
Discover how you can easily explain and maintain your boss’s expectations when revamping your tech stack.
Tough Talks Made Easy | Strategy and tech: what your CMO should know Written by Trent Cross Each year brings a flood of new tools
We touch on strategic intent, implementation, purpose, and impact when it comes to adopting a new tool and how to explain it all to your CMO.
Learn more about multi-touch attribution, how it can drive your Marketing team forward and how to prepare for that tough talk with leadership.
11 Tips on How to Turn Webinar Nightmares into Dreams
In this Tough Talks Made Easy, we look at how to ask your boss for help. There are many ways to make the pitch. We outline some of the strongest arguments you can make.
In this Tough Talks Made Easy, our Head of Martech Consulting guides you on how to establish an organizational approach to attribution and provides key talking points for successful chats with your c-suite.
In this Tough Talks Made Easy, our CEO guides you through what you need to know about RevOps, why it’s important in B2B, and how to explain it to your boss.