Archive your data sets before the window closes this summer. Your campaign performance metrics are full of valuable insight, and what you choose to analyze
Updating Smart List Values Using cURL
If you’re searching your database for a list of IT people, your first step is likely to create a Smart List and add a filter
This is a time to share and learn: Adobe Virtual Summit Session on Attribution
I’ll be honest, attribution is a nerdy, favorite topic for me (it’s tied with Marketo as my happy place), but it’s not really what I’m
The Art of Strategy
I have to admit something: my first instinct is to take action. When faced with a challenge, the input I’m getting triggers an inclination to
When Failed Marketing Experiments Become your Greatest Treasures
In preparation for my upcoming Adobe Summit session, I’ve been doing a lot of thinking about how we learn. The session is called Dumpster Fire
5 Things to Consider When Evaluating New Marketing Technology
If you’re searching for new Marketing Technology, you’ll find no shortage of available options. On April 4th, chiefmartec.com released the new Marketing Technology Landscape, and
4 Elements of a Winning Seo Strategy and How to Use Them
Pound for pound, few marketing strategies can compare to SEO for generating leads, building brand awareness and authority, and increasing revenue. There are more than
Opening the Conversation: What You Need to Know About Chatbots
When we start working with our clients, one of the first things we do is fill out their “Contact Us” form. It’s amazing how often