Author: Shad Khan

Author Archives: Shad Khan

About Shad Khan

Shad has over 10 years experience leading Marketing Automation and Marketo at Serena Software. As the lead Marketo admin, he architected all marketing processes, enabled marketing managers to execute campaigns, and collaborated with sales ops, IT and Dynamics admins to achieve success with Marketing Automation.

Joe Pulse: How do I evaluate new pieces of technology?

Shad Khan and Matt Tonkin are providing some great advice to help you identify the most effective tool for your company and what qualities you should look for to guide the decision.

Tough Talks Made Easy: How to Work with an Agency: A Conversation with Marketing

Tough Talks Made Easy: How to Work with an Agency: A Conversation with Marketing Written by Manasi Gaje Agencies and consultancies are a valuable source

Tough Talks Made Easy | What Sales Can Gain From Marketo Sales Insight

August 31
Shad Khan
Articles, Marketo, Tough Talks Made Easy

We’ll help you explain to Sales the value of Marketo Sales Insight (MSI)—and how both teams need to work together to get the best from it.

Tough Talks Made Easy | How to explain your tech stack overhaul to your boss

Discover how you can easily explain and maintain your boss’s expectations when revamping your tech stack.

3 Steps to Realizing Multi-Touch Attribution in Your Organization

As a digital marketer, you have more channels to acquire and engage with prospects than ever before and there are countless postings discussing how many