Author: Shad Khan

Tough Talks Made Easy

Author Archives: Shad Khan

About Shad Khan

Shad has over 10 years experience leading Marketing Automation and Marketo at Serena Software. As the lead Marketo admin, he architected all marketing processes, enabled marketing managers to execute campaigns, and collaborated with sales ops, IT and Dynamics admins to achieve success with Marketing Automation.

Tough Talks Made Easy | How to explain your tech stack overhaul to your boss

July 13
Shad Khan
Articles, Tough Talks Made Easy

Discover how you can easily explain and maintain your boss’s expectations when revamping your tech stack.

3 Steps to Realizing Multi-Touch Attribution in Your Organization

June 22
Shad Khan
Uncategorized

As a digital marketer, you have more channels to acquire and engage with prospects than ever before and there are countless postings discussing how many