Rick Roll Your Competitors using Marketo Form Editor 2.0

We all have them. Those pesky competitors that we see on our website more often than our best prospects. You see them on your daily web activity report, they are downloading all of your content, and then a few days later a slightly altered version magically appears on their website. What a coincidence?!

But what can you do about it?

Well now for Marketo users, there is an easy way to prevent your competitors from accessing your content!

Marketo recently released a new editor for their forms. This editor has a bunch of great new functionalities, and one of which is the ability to dynamically generate a thank you page based on rules.

Here are 5 steps to preventing your competitors from accessing your content using Marketo Forms 2.0:

1. Build out a form with your standard fields, and make sure you include company and of course email address.

Build out a form using form editor 2.0

Build out a form using form editor 2.0

 

2.Then when you get to the settings section of your form, scroll down to the Thank You Page.

Edit your thank you page settings.

Edit your thank you page settings.

 

3. From the thank you page settings, you can add several choices. I’d recommend using company name and email address. You can use the operators, if the company name is ‘competitor name’ then send them to a specific page. You can do the same thing with email address. If the email address contains @competitorname.com then direct them to an external URL.

Add in your rules to filter out your competitors based off their company name or email address. You could get really fancy and do it off inferred company as well!

Add in your rules to filter out your competitors based off their company name or email address. You could get really fancy and do it off inferred company as well!

 

4. This is where you go to YouTube, type in ‘Rick Roll’ and then grab the URL of this song. Now post that URL in there as the external URL. You could get creative too. Maybe bring them to your careers page or to a press release of a big customer that you just won?

5. You could even get more technical and create rules based off inferred company. This requires some javascript, but upon form submission the javascript would grab their inferred company and submit it into a hidden field. You could then create a rule on your form to direct inferred company is ‘competitor name’ to a URL of your choosing.

Now, just sit back and picture the look on your competitors faces when they get Rick Roll’d.

🙂



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